My thoughts on yahoo’s acquisition of tumblr.
Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
주요 광고주/대행사가 기존 야후 광고 네트워크에 텀블러 스폰서드 포스트를 같이 믹스해서 집행하는 것을 당장 기대할 수 있을 것 같다. 이외 CM 광고 경우 텀블러가 포르노성 콘텐츠가 많아서 이 부분에 대해 앞으로 야후와 깊은 공조를 통해 해결할지 궁금하다. 아예 이런 상품 자체를 기획안할 수도 있겠지만..
아래는 마리사 메이어의 텀블러 인수 관련 포스팅.
I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.
Tumblr has built an amazing place to follow the world’s creators. From art to architecture, fashion to food, Tumblr hosts 105 million different blogs. With more than 300 million monthly unique visitors and 120,000 signups every day, Tumblr is one of thefastest-growing media networks in the world. Tumblr sees 900 posts per second (!) and 24 billion minutes spent onsite each month. On mobile, more than half of Tumblr’s users are using the mobile app, and those users do an average of 7 sessions per day. Tumblr’s tremendous popularity and engagement among creators, curators and audiences of all ages brings a significant new community of users to the Yahoo! network. The combination of Tumblr+Yahoo! could grow Yahoo!’s audience by 50% to more than a billion monthly visitors, and could grow traffic by approximately 20%.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumblr brings 50 billion blog posts (and 75 million more arriving each day) to Yahoo!’s media network and search experiences. The two companies will also work together to create advertising opportunities that are seamless and enhance user experience.
As I’ve said before, companies are all about people. Getting to know the Tumblr team has been really amazing. I’ve long held the view that in all things art and design, you can feel the spirit and demeanor of those who create them. That’s why it was no surprise to me that David Karp is one of the nicest, most empathetic people I’ve ever met. He’s also one of the most perceptive, capable entrepreneurs I’ve worked with. His respect for Tumblr’s community of creators is awesome, and I’m absolutely delighted to have him and his entire team join Yahoo!.
Both Tumblr and Yahoo! share a vision to make the Internet the ultimate creative canvas by focusing on users, design — and building experiences that delight and inspire the world every day.
Yahoo Tumblrs for Cool: Board Approves $1.1 Billion Deal as Expected
Yahoo is looking to undergird its strong set of existing media offerings to appeal to a different demographic and also get into the social space via consumer-based software solutions that are both elegant and easy to use.
Tapjoy teams with Kakao Games to provide in-game advertising
제휴를 통해 추가 비즈니스 기회를 잡는 카카오의 전략. 스스로 매체사를 걸어갈려는 것인지 혹은 플랫폼 역량을 학습하고자 하는 것인지 잘 모르겠으나 좋은 전략적 판단인 것 같다. 그나저나 단순한 ux에 대한 걱정이지만 사용자들은 기존 카카오톡 초콜렛이랑 탭조이 크레딧이랑 조금 햇갈려 하지 않을까?
No Home for Facebook at AT&T: HTC First to be discontinued
The HTC First, or “Facebook phone” as many prefer to call it, is officially a flop. It certainly wasn’t a good sign when AT&T dropped the price of HTC’s First to $0.99 just one month after its …
AT&T sold fewer than 15,000 units nationwide through last week when the phone’s price was
slashedto $0.99
야후 유저를 바라보는 마리사 메이어만의 전략?
야후는 과거에 비전과 전략이 없는 기업이라는 이미지가 강했던 모양이다. 마리사 메이어는 야후가 os도 디바이스가 비록 없을지라도 사람들이 매일 만날수있는 검색, 메일, 모바일과 같은 제품을 가지고 있는 것이 큰 강점이라고 밝히고 있다. 특히 마리사 메이어가 부임하고 나서 실적발표 혹 공식석상에서 다음과 같은 코멘트를 자주한다고 한다.
사용자 일상에 delight와 inspiring을 주는 것이 야후의 daily habits strategy이다.
이와 같은 반복적인 메시지가 외부 투자자에게 야후는 OO이다라는 것에 대한 그림을 그려주고 있다는 것이 기사의 포인트이다.
가만히 생각해보니 다음도 오랫동안 밀고 있었던 비슷한 메시지가 있다. ♡세상을 즐겁게 변화시키는 기업♡
마리사 메이어가 노래하는 이 메시지의 힘에 대한 전례가 다음의 사례일지도 모르겠다.
Courses Taught by Golan Levin at Carnegie Mellon University, 2004-
골란 레빈의 미디어아트 강의 아카이브
Facebook Q1 2013 Earnings Transcript
http://files.shareholder.com/downloads/AMDA-NJ5DZ/2463662067x0x660034/7eb4acb8-d90a-42c3-96b1-eb49f6c990c4/Transcript_FB_May-01-2013.pdf
Overall, there are three main parts of our strategy: build the best Mobile product; build a platform with new services that leverage the social graph; and build a strong monetization engine. I’m going to use my time with you today to give my assessment of how I think we’re doing in each of these areas.
